About WI MedMark

The Wisconsin MedMark team demonstrates the ability to smoothly navigate a steep learning curve in any engagement. And that’s what sets us apart. We have deep technical, clinical and market knowledge, particularly in the healthcare industry. We bring a fresh look to your organization as you evaluate your strategy. We create action plans executed by engaged constituents.

In each of our five areas of service, we penetrate our clients’ knowledge base to quickly provide the facilitation, training, strategic planning or coaching you need. The result? We leave you better prepared than you were when we arrived. Everything we do ends with a strategic, practical hand-off back to you for clear execution and results.

We listen. We learn. We teach. We care for you. We do not compete with you. We learn your culture and we adapt to your world. We help you navigate corporate worlds of all sizes, and we have proven success in getting the job done.

Fast Facts

To transform, through conversations and process, the work execution and the professional relationships within organizations.

Through trust, integrity and caring we act as catalysts to drive change from within a person or organization – “We are the heart of change”

We are a group of professionals dedicated to making our clients excel:

  • in their profession
  • in their approach to a marketplace
  • in their ability to collaborate with their local or global network.

Our secret sauce rests in penetrating the clients’ knowledge base to quickly provide the facilitation, training, strategic planning or coaching they need. Then, we leave the clients better prepared than they were when we arrived. Traditional training companies can provide competitive proposals and offer excellent support, but they often don’t possess deep market knowledge in the healthcare space or a particular client’s organization. Most competitors use off-the-shelf, one-size-fits-all training. We customize training and develop only client-owned materials.

We provide marketing, clinical support and sales expertise in various industries: Manufacturing, software or service company organizations, health care and more. Our clients include businesses from $30M to $20B. We help the start-up focus and the large corporate client become agile.

We coach executives ready to drive disruption in their organization. We work with commercial management creating new viewpoints for their field and HQ support personnel based upon M&A, market changes or new technology driving fundamental change.

Meet The Team

Patricia Brigman

FOUNDER

Patricia founded the company in 1987 to provide adult education and facilitation in technical fields and offer technical marketing consultation. She began her Executive Coaching in 1991 and continues her 28 year coaching service to executives around the world. Patricia worked 12 years in sales and marketing management for GE Healthcare, fine-tuning her strengths in global product management, technical training and executive coaching. Patricia developed her facilitation skills by training physicians, health care providers, and global sales and marketing staff over the past 31 years. Patricia holds a BS in Chemistry and a BA in English from the University of Connecticut and an MS in Management from Cardinal Stritch University.

Expertise: Strategic planning, executive coaching and general marketing

Julie Dreyer

Julie joined our team in 2011 and brings more than twenty years of healthcare experience as an independent consultant as well as expertise in sales, marketing and global product development roles at GE. Julie has led projects for high-tech and healthcare clients in the areas of product development, cross-functional team leadership, market research and marketing strategy. Her work has supported virtually every point in the life cycle of products and services. Julie worked 13 years in sales and marketing for GE. She began her career with Dow Chemical as a sales representative. Julie holds a B.A. in Microbiology from Miami University and an MBA from the Kellogg School of Management at Northwestern University.

Expertise: Strategic planning, facilitation and training

Jackie Stetina

Jackie joined our team in 1989. She brought over 10 years of GEHC expertise in product marketing, sales training and product development. Jackie has fine-tuned her skills in facilitation, global team building, strategic development and training on a variety of subjects from global healthcare markets and products to healthcare economics and leadership. Her enthusiasm, energy and knowledge impress all of our clients. Jackie has also driven the marketing efforts for a new product in a start-up capacity stretching her already impressive skills. Jackie has her BS in Medical Technology from the University of Wisconsin – Madison and her MBA from The University of Wisconsin – Milwaukee.

Expertise: Facilitation, strategic development and training

Julie Hoesly

Julie joined our team in 2001.  She brought her thirteen years of experience in delivering and developing training, and creating operating materials for computer systems to add depth in our technical writing and training area. Julie also brings four years of Systems Analyst experience from her time at Xerox, as well as four years as a sales representative at Exxon Office Systems. Her professional delivery of technical information, quick learning of new systems and her resourceful manner provide our clients with the superior skill set they have come to expect from the Wisconsin Medmark, Inc. team. Julie has her BS in Secondary Education and English from Northwestern University.

Expertise: Facilitation, training and coaching

Peggy Hashoian

Peggy has lent her support to the Medmark team since 1988.  She has over 25 years experience in radiology segments and has provided marketing and training support to our group in MR, CT and mammography. Peggy brings her passion about healthcare to all the programs she delivers. Peggy is a registered radiological technologist certified in MR.

Expertise: Training and facilitation services

Mary Anne Monday

Mary Anne joined us in 1997 as a facilitator, trainer and project coordinator.  Mary Anne has worked in various industries lending her communication skills to technical writing, training, facilitation and sales channel marketing. Mary Anne holds a BA in Journalism from Marquette University.

Expertise: Writing, project management, training and facilitation

Marilyn Thiet

Marilyn joined our team in 1989 and over the years has supported us in a variety of roles. Marilyn’s grasp of selling, awareness of the client and ability to transmit ideas has proven critical in many challenging situations. Marilyn brings over 15 years of GEHC experience in the clinical and marketing area as well as many years as a sales coach. Marilyn has her RT degree and clinical expertise in CT and MR as well as her BS in Business Management.

Expertise: Sales coaching, training and facilitation 

100%

Referrals-Based Business

100%

Clients Who Recommend Us

32

Years in Business

“Patricia has an uncanny knack for understanding a complex situation, simplifying it, and helping us make the best decision possible. I hope and intend to work with her for the foreseeable future.”

Dr. Joe Kohli, mpirik
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